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Major Release: All-New Email Builder

We're excited to introduce the completely redesigned Rubric Email Builder.

The new Email Builder gives unions and clubs more flexibility when creating, managing, and automating email communications. Whether you're sending a one-off email announcement, a recurring campaign, or a fully branded newsletter, the new builder makes it easier than ever to create professional emails directly within Rubric.


Flexible Email Types

The new Email Builder supports two types of email communications:

Email Blasts

Send a one-time email to a selected audience at a specific date and time. Recipient lists are captured at the time the email is sent, making them ideal for announcements, updates, and time-sensitive communications.

Email Campaigns

Create ongoing automated campaigns that remain active over time. As new users enter the selected audience, they are automatically included and receive the email without any additional setup.


Powerful Recipient Selection

Build recipient lists using Rubric's modules, categories, filters, and tags.

Create highly targeted communications by selecting exactly who should receive your message. Multiple recipient groups can be combined within a single email, with support for different modules, categories, filters, and tags across each recipient row.

The estimated recipient count updates dynamically based on the selected recipient groups, filters, and tags, giving you visibility into exactly how many users will receive your communication before it is sent.

Potential Use Cases:

  • Executive announcements

  • Membership renewals

  • Event promotions


New Email Builder

The new Email Builder provides a wealth of customization options, allowing users to create emails that match their branding and communication needs.

Users have full control over their email layout, content, styling, widgets, and personalization options all within an intuitive drag-and-drop editor.


Templates

Start with a selection of templates tailored to common use cases such as general, events, newsletters, elections, and more.

Either begin with one of our pre-built templates or create your own from scratch. Custom templates can be saved and reused across future email campaigns, helping maintain consistency and reduce setup time.


Drag And Drop Elements

Create professional emails using an intuitive drag-and-drop interface.

Add and arrange content blocks including:

  • Text

  • Lists

  • Images

  • Much more..

No HTML or design experience required.


Prebuilt’s

Start quickly using a growing collection of professionally designed prebuilt snippets and content blocks.

From content sections and image layouts to button blocks and footers, simply drag them into your email and customize as needed.


Dynamic Widgets

Embed Rubric content directly into your emails using built-in widgets.

Supported widgets include:

  • Events

  • Merchandise

  • Memberships

  • Elections

Widgets automatically pull information from the selected item, including details such as titles, descriptions, images, dates, pricing, and links where applicable. This makes it easy to showcase upcoming events, promote merchandise, highlight memberships, or direct users to active elections using professionally formatted content blocks.


Short codes

Personalize emails using dynamic short codes such as:

  • First Name

  • Email Address

  • Election Name

  • Etc..

Fallback values can also be configured to ensure emails remain professional even when recipient data is unavailable.


Key Benefits

  • Fully customizable drag-and-drop email builder

  • Start from scratch or use professionally designed templates

  • Accelerate email creation with prebuilt content blocks and sections

  • Embed dynamic Rubric content using widgets for events, merchandise, memberships, and elections

  • Personalize communications using short codes and fallback values

  • Build highly targeted recipient lists using modules, filters, categories, and tags

We’re just getting started, more updates soon!